Promotional Video
The concept behind this was to put a twist in visual style. Instead of having a purely visual piece, the animations goal is to mimic the design of the possible user interface for the private banking app. clients will be able to see their investments income generation, and have features such as being able to call their banker through the app. Meanwhile the narration of the voice over is heard in the background explaining private banks principal of ‘sharp focus’ forming a bridge between their message and the animation.
The idea behind this concept is it displays the origins of the way the HSBC logo was created by adding the additional triangles (which represent connections) , on the side inspired from the scottish flag. The emittion in frame 5 emphasises the connection further by representing one of HSBCS principals ‘we are global’.
