Magical Girls
360 poster campaign
The project was to create a 360 poster campaign to promote a message
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My idea was to promote an alternative lifestyle website for cosplay lovers, misfits and free spirits, that they can use for their all their daily needs. The site contains everything from lifestyle, beauty, home , entertainment, blogs etc.
The target audience is younger Females 13- 25 into this lifestyle , however could also be aimed to any Female who is into the lifestyle choice
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Advertising these posters in areas around London that commuters that are into this lifestyle will more likely see them on their way to their events which mostly take place in central London, but also impact the general public.
To make this a true 360 campaign, I created animated versions my designs which would be put across special media and various platforms
I decided to create a subscription box for Magical Girls.
‘Subscription boxes are a recurring delivery of niche products as part of a marketing strategy and a method of product distribution’.
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The point of Magical Girls is to promote a lifestyle, therefore having products delivered to their home on a monthly basis will be useful.
Poster, Billboard and Banner storyboard
